When properly designed, car magnets are a very effective advertising tool for any business. At first, it can seem like an incredibly daunting task to try to create the ideal automobile magnet. However, with a few nudges in the right direction, you will be designing the perfect car magnet in no time.
Tip #1: Keep Things Simple
One of the first mistakes that most businesses make during the design process of a car magnet is that they try to cram as much information about their business as possible on the magnet. What this does is make the magnet incredibly difficult for prospective customers to read. In fact, most will simply not even attempt to read it.
With that being said, the best way to get the word out about your business with your magnet is to keep things as simple as possible. All the information that you need on your auto magnet is the name of your business, a good phone number, your company's website, and your business' primary service offered (you may be able to add two or three here if space permits). More often than not, if someone is interested based on the information provided, they'll Google you to learn more.
Tip #2: Make Use of Full Color Graphics
When it comes to magnets on automobiles, your target audience only has a few seconds to see and read it. This is why full color graphics is so important because they will help your magnet stand out and catch the attention of passersby. For instance, a gorgeous full color image of an assortment of baked goods will immediately inform prospective customers that you own a bakery. This is far more effective than simply listing out the items that you sell, which would be hard for potential customers to read as a vehicle is driving down the street.
Tip #3: Size Matters
Most businesses will take the logo that they use on their business card to use for their car magnet. Unfortunately, while it looks fantastic on your business card, once it is blown up for the car magnet, it probably won't look so great. Instead, it will look distorted or pixilated because it isn't in vector format or it isn't a high-resolution photo. So, make sure to zoom in between 200 and 800 percent on your computer. If it doesn't look good, then it won't look good once it is enlarged for an automobile magnet.
Contact a company, like ARC Marketing, for more help.